Dihua Street
DoGa

Client

DoGa Xiang Crisp Chili

Services

Exterior and Interior Design, Construction

Type

Commercial

Project Description

DoGa Snack Stackers!

Located on Dihua Street, Tainan’s brand DoGa Xiang Crisp Chili targeting a young demographic through different positioning. The brand’s transformation and evolution mirror the cyberpunk vibe of Dihua Street, blending intriguing contrasts of old and new. Designer BAI-QIAN CHEN juxtaposes old and new designs within the space. Retaining the original stone walls of Dihua Street, linear panels and square shapes construct a retro impression reminiscent of a bank. On the other side, stainless steel materials and neon lights create a futuristic, tech-driven ambiance, akin to the brand’s approach of offering quick-snack products. This transformation in the clash of old and new leads a generational wave towards the trend of spicy flavours.

Location

Taiwan
Luxury commercial interior design by Full House Group, featuring bespoke interiors for high-end businesses in London and Taiwan.
Luxury commercial interior design by Full House Group, featuring bespoke interiors for high-end businesses in London and Taiwan.
Luxury commercial interior design by Full House Group, featuring bespoke interiors for high-end businesses in London and Taiwan.
Luxury commercial interior design by Full House Group, featuring bespoke interiors for high-end businesses in London and Taiwan.
Luxury commercial interior design by Full House Group, featuring bespoke interiors for high-end businesses in London and Taiwan.