Located on Dihua Street, Tainan’s brand DoGa Xiang Crisp Chili targeting a young demographic through different positioning. The brand’s transformation and evolution mirror the cyberpunk vibe of Dihua Street, blending intriguing contrasts of old and new. Designer BAI-QIAN CHEN juxtaposes old and new designs within the space. Retaining the original stone walls of Dihua Street, linear panels and square shapes construct a retro impression reminiscent of a bank. On the other side, stainless steel materials and neon lights create a futuristic, tech-driven ambiance, akin to the brand’s approach of offering quick-snack products. This transformation in the clash of old and new leads a generational wave towards the trend of spicy flavours.